Privacy Policy

1.Who we are

Jeremy S Zabarsky ("we," "us," "our") takes bookings, calls and messages through Selara, a booking and messaging platform operated by Autorations Solutions. This Privacy Policy explains what personal data we collect when you book with us, call us, or message us by phone, SMS, WhatsApp or email, or through our Selara page and app (together, the "Service"), how we use it, who we share it with, and the choices you have.

Selara processes this data on our behalf. How Selara itself handles data as a company is described in Selara's own Privacy Policy, linked at the end of this page. By using the Service, you agree to the practices described here.

2.What we collect

We collect the following personal data.

• We collect your name, phone number and email address when you give them to us.
• We collect the details of your bookings, such as the service you chose, its date and time, and the team member.
• We collect the messages you send us by SMS, WhatsApp or email, and the transcripts of your calls with us.
• We detect your language so that we can answer you in it.
• We record information about each interaction, such as its date and time, how long it lasted and the channel you used.
• We receive the result of any payment you make to us, such as its amount and whether it succeeded. Your card details are entered with our payment provider and are not stored by us.

Some of your calls and messages may be answered by our AI assistant, Selara, rather than by a member of our team. Selara uses a synthetic, AI-generated voice during phone conversations and identifies itself by name at the start of each conversation.

3.How we use your data

We use your personal data only for the following purposes.

• We use it to answer your calls and messages and to handle your requests.
• We use it to make, change and cancel your bookings.
• We use it to send you booking confirmations and reminders by SMS, WhatsApp or email.
• We use it to take payments and deposits for your bookings.
• We use it to provide customer support.
• We use it to comply with our legal obligations.
• We use it to detect, prevent and address fraud, abuse and security issues.

We do not use your data for advertising, and we do not sell it to advertisers.

4.Text messages (SMS)

• Mobile phone numbers and messaging data collected by Jeremy S Zabarsky will never be shared with or sold to third parties or affiliates for marketing or promotional purposes.
• You opt in to receive text messages from Jeremy S Zabarsky when, after entering your mobile number while booking on our booking page, you choose SMS as the way to receive updates about your booking. Choosing SMS is optional and is not a condition of booking; you can choose WhatsApp or Email instead. If you text us first, you also receive replies to your own messages.
• You can opt out at any time by replying STOP to any text message, or by contacting us directly. Reply HELP for help.
• Message frequency varies with your bookings and your requests: confirmations, reminders and replies to your messages.
• Message and data rates may apply.
• Text messaging originator opt-in data and consent will not be shared with any third parties, except the service providers that deliver our messages on our behalf.

5.Who we share your data with

We do not sell your personal data. We share it only in the following cases.

Service providers. We use Selara, and the providers Selara uses, to run the Service on our behalf: Twilio for phone calls and text messages, Meta for WhatsApp messages and calls, Deepgram for speech-to-text transcription, Cartesia for text-to-speech voice, Anthropic and OpenAI for AI language processing, Supabase for database hosting, DigitalOcean for server infrastructure, Google and Microsoft for calendar and email, Google Analytics to measure how our Selara page is used (see Cookies and analytics below), and Apple Push Notification service for app notifications. These providers process your data only on our behalf and are contractually required to protect it.

Legal requirements. We may disclose your data if required by law, regulation, legal process or a governmental request, or to protect the rights, safety or property of our business, our customers or others.

Business transfers. If our business is merged, acquired or sold, your personal data may be transferred as part of that transaction. We will tell you of any change in ownership or in how your personal data is used.

6.Payments

Payments and deposits made through the Service are processed by our payment providers, which include Stripe, PayPal, iyzico and M-Pesa depending on our country. They receive the payment details you enter and process them under their own privacy policies. We receive the result of the payment, its amount, and the details needed to issue a refund.

7.How long we keep your data

We keep personal data only for as long as we need it for the purposes described in this Privacy Policy, unless a longer period is required or permitted by law.

• Call transcripts are kept for seven (7) days from the date of the call and are then deleted automatically from active systems.
• Booking and payment records are kept for as long as we need them for your bookings and for our legal obligations.

You can delete your account at any time in the Settings of the Selara app, or ask us to delete your personal data using the details in Contact us below. When data is deleted, it is permanently removed from active systems. Backup copies may remain for a limited period as part of standard backup procedures.

8.Your rights

Depending on where you live, you may have the following rights over your personal data.

• Access: you can ask for a copy of the personal data we hold about you.
• Correction: you can ask us to correct data that is inaccurate or incomplete.
• Deletion: you can ask us to delete your personal data, subject to our legal and contractual obligations.
• Portability: you can ask for a copy of your data in a structured, machine-readable format.
• Objection: you can object to certain processing of your personal data.
• Restriction: you can ask us to restrict the processing of your personal data in certain circumstances.
• Withdrawal of consent: where we rely on your consent, you can withdraw it at any time.

European Economic Area (GDPR). If you are in the European Economic Area, we process your personal data on the legal bases of contract performance, legitimate interests, consent and legal obligation, as applicable.

California (CCPA). If you are a California resident, you have the right to know what personal information we collect and how we use it, to request its deletion, and to opt out of the sale of personal information. We do not sell personal information.

Brazil (LGPD). If you are in Brazil, you have rights under the Lei Geral de Proteção de Dados, including access, correction, deletion and data portability.

To exercise any of these rights, contact us using the details in Contact us below. We will respond within the time required by applicable law.

9.Security

We use appropriate technical and organizational measures to protect your personal data, including encryption of data in transit using TLS/SSL, encryption of sensitive data at rest, access controls and authentication, and secure hosting with reputable cloud providers.

While we take reasonable steps to protect your data, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

10.International data transfers

Our service providers may process your personal data in countries other than the one you live in. Where they do, appropriate safeguards are in place for international data transfers, as required by applicable data protection laws.

11.Children

The Service is not directed at children under the age of 13 (or the applicable age where you live), and we do not knowingly collect personal data directly from children. If you book for a child, you give us their details as their parent or guardian. If we learn that we have collected personal data directly from a child, we will delete it.

12.Cookies and analytics

Our Selara page uses cookies and similar technologies to keep you signed in and to remember your preferences, including your cookie choice. Our payment provider Stripe also sets cookies to prevent fraud when payments are made. With your permission, the page also uses Google Analytics cookies to understand how it is used and how it performs. On your first visit, the page asks whether you accept these analytics cookies. If you decline, or before you choose, no analytics cookies are set or read. Google Analytics then receives only anonymous signals without cookies, such as that a page was viewed, when, and the type of browser. These signals do not identify you, and Google uses them to estimate visits. Booking, messages and calls work the same whichever you choose. To change your choice, use Cookie settings at the bottom of the page. You can also control cookies in your browser settings. Disabling some cookies may stop parts of the page from working.

13.Changes to this Privacy Policy

We may update this Privacy Policy from time to time. When we make a material change, we will post the updated policy on this page and update the "Last updated" date at the top. If you keep using the Service after a change, you accept the updated policy.

14.Contact us

If you have any questions about this page or about your personal data, contact us: